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Anchor Food Professionals needed a clearer strategic insight that would differentiate and elevate the brand. The insight we discovered was that Foodservice Professionals need more than ingredients – they seek solutions from trusted partners to elevate their business performance. 

We delivered a modern and refreshed brand identity based on the idea of Performance Partnership. This new brand platform has been used to deliver a significant reset for the brand, globally.

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As Creative Director my role included: Creative Direction, Conceptual Development, Art Direction and Strategic Support.