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For over 35 years, COLORSTEEL® has been New Zealand’s favourite roof. But, over time they had become a generic category descriptor within a functional, low involvement category driven by price and personalities.

We created a new symbol, wordmark and brand identity that shifted the product to become a desirable lifestyle choice driven by emotion and engagement.

The new brand works to transform the way people think about building, opening them up to new possibilities in architecture that help them live more modern New Zealand lives.

Developed as Design Director at Designworks.
Design direction, design development, art direction, project management.