For over 35 years, COLORSTEEL® has been New Zealand’s favourite roof. But, over time they had become a generic category descriptor within a functional, low involvement category driven by price and personalities.

The task was to refresh the brand and shift the product to become a desirable lifestyle choice driven by emotion and engagement. Transforming the way people think about building. Opening them up to new possibilities in architecture that help them live more modern New Zealand lives.

Developed as Design Director at Designworks.
Design direction, design development, art direction, project management.