Brand Identity and repositioning for Fonterra. This identity enabled Fonterra to begin the shift from a cold, corporate brand towards a more connected, human dairy co-operative.

The identity was based on the idea of ‘Natural Flow’ and represents the natural living energy that Fonterra people and products harness and enable.

Connected to the Fonterra purpose, the refreshed identity empowers a more human centered brand with an inspiring take on goodness and how it will nourish generations to come.

Developed within a larger team at Designworks.
Design direction, design development, art direction, project management.