Global Dairy Trade (GDT) is the world’s leading online dairy ingredients auction. GDT connects buyers and sellers allowing for more transparent, trusted trade on a global scale.

The idea behind the brand is ‘connected intelligence’ - as a brand, GDT intelligently ‘connects' buyers and sellers of dairy ingredients. The brand identity was primarily developed to communicate the launch of three new service lines; GDT Events, GDT Marketplace and GDT Insight which collectively offer a definitive product suite for connecting the world of dairy trading.

The identity uses aligned circular elements that conform to a square grid. From this grid, the identity expands and evolves and is designed to work in both static and motion formats – always aiming to show the vibrancy and reach of the connections Global Dairy Trade enables. 

Developed within a larger team at Designworks.
Design direction, design development, art direction, project management.