This project involved the creation of a name, brand story, positioning, brand identity, and packaging for a new range of New Zealand mussel products. From live chilled mussels to easy-steam mussels and accompanying sauces, the Ikana range was developed to be a premium and healthy meal alternative.

With photography by Kieran Scott and recipes developed in partnership with Ray McVinnie, Ikana was developed as a premium, New Zealand food company.

Developed at Brian Richards.
Design direction, design development, art direction, project management.