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Born from a kitchen-bench experiment in natural skincare, Koko Body grew into a beloved brand with a loyal following. But after five years, it had outgrown its beginnings.

We reframed Koko Body around a single invitation: Let your self-care be a ritual. Three hero rituals - Balance, Renew and Nourish - became intuitive pathways for self-care, each tied to a distinct mood and scent family. The new identity expressed this calm, centred philosophy through a rhythmic wordmark, earthy, sun-baked palette, elegant icons and crafted, tactile illustrations.

Every detail was designed to breathe - to evoke the same sense of stillness and flow that sits at the heart of the brand. The revitalised Koko Body feels both grounded and elevated - a brand that invites pause, not performance.

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As Creative Director my role included: Creative Direction, Conceptual Development, Art Direction and Strategic Support.