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The global markets for health and wellbeing are growing at 6% per year and worth US$66 billion. As a leader in nutrition science and dairy innovation, Fonterra partnered with us to create a brand that would unlock the potential opportunities in this global wellbeing space.

We developed the brand strategy, brand name, brand identity and communication approach that enabled and accelerated this opportunity. The brand purpose is unlocking the potential of nutrition and the identity system is restless and confident to reflect the brand’s personality and positioning as an innovation brand offering end-to-end nutrition solutions.

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As Creative Director my role included: Creative Direction, Conceptual Development, Art Direction and Strategic Support.