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The global markets for health and wellbeing are growing at 6% per year and worth US$66 billion. As a leader in nutrition science and dairy innovation, Fonterra partnered with us to create a brand that would unlock the potential opportunities in this global wellbeing space.

We developed the brand strategy, brand name, brand identity and communication approach that enabled and accelerated this opportunity. Grounded in the science of the human body, Nutiani is driven by the restless pursuit of nutrition’s potential to help consumers live longer, healthier lives. The identity system is restless and confident to reflect the brand’s personality and positioning as an innovation brand offering end-to-end nutrition solutions.