NZMP is the business-to-business ingredients brand of Fonterra. With an annual turnover of around US$17 billion, Fonterra's core business consists of exporting dairy products under the NZMP brand.

The new brand positions NZMP as a company that 'sees dairy differently' and unlocks the natural potential of dairy, helping customers get more from their products. The brand identity uses beautiful, elegant images of NZMP's product groups to communicate this idea and elevate NZMP beyond the role of commodity supplier.

Developed within a larger team at Designworks.
Design direction, design development, art direction, project management.