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Transparency can be a competitive advantage. For corporations, it’s a matter of being rewarded now for their corporate integrity or mitigating risk later. Openly is an integrity accreditation platform that enables corporations to disclose information relating to their engagement with government.

Based on the core idea of ‘Championing Positive Influence’, we created a dynamic symbol that tells a story of positivity, engagement and energy. A primary palette of Red and Blue are cleverly and unexpectedly balanced throughout brand communications to represent Openly’s bipartisan approach to government and democracy.

With their new story, identity and voice, Openly is on its way to fulfilling the promise of its name – creating a more open advocacy environment and to set a new standard of conduct for public – private dialogue.

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As Creative Director my role included: Creative Direction, Conceptual Development, Motion Design, Art Direction and Strategic Support.