The development of an identity and signage system to launch the newly named Spark Arena. This was a complex project with multiple stakeholders and a short time frame.

We developed an identity that adhered to the Spark brand guidelines, acknowledged the Ngati Whatua heritage of the site and was still engaging and dynamic enough to signal a ‘new era’ for this iconic entertainment venue.

Developed at Designworks.
Design direction, concept development, art direction, project management.