Before ‘Spark’ there was Telecom.
'One Team' was an internal programme designed to galvanise Telecom’s team of 8,000 staff and also to generate sales via a ‘peer to peer’ programme developed by Telecom Retail. The One Team programme is underpinned by the idea that many people working together have a cumulative effect.
Developed as a communications programme that works across multiple platforms with Telecom staff as the hero’s.
Developed at Designworks.
Design direction, design development, art direction, project management.