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Once a year, Woolworths in New Zealand hold a staff and supplier event as a two day tradeshow. For this event the task was to energise staff, suppliers and producers about their refreshed sustainability goals and achievements.

We created an internal engagement platform and a messaging framework called ‘Green is Good’. New iconography was introduced to communicate their three core pillars; Products, People and the Planet, with support from vibrant photography that focussed on an aspirational vision of suppliers and customers.

Brought to life across physical, digital and experiential platforms this event added clarity and excitement to an otherwise functional corporate initiative.

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As Creative Director my role included: Creative Direction, Conceptual Development, Art Direction and Strategic Support.